Johnson, a native of Australia, was initially hired as a consultant by TowerBrook to assess BevMo! as an acquisition, and he "fell in love with the company" by November he was reportedly driving a black BMW with a personalized license plate reading "I ♥ BEVMO" ("I BevMo"). In February 2009, Alan Johnson was made CEO and he named Charlotte Russe's Dan Carter as CFO and Bare Escentuals' Maria Devries as head of operations. With the acquisition, Bannus Hudson retired as CEO-to replace him, TowerBrook brought in Jim Simpson. In February 2007, BevMo! was acquired by TowerBrook Capital Partners, L.P., a New York- and London-based private equity firm. In January 2001, the company officially launched the new website and formally adopted the nickname as their brand. Įarlier, consumers had been calling the chain "BevMo" as a nickname as a result, the corporation registered the domain in August 2000. The decision set a precedent that has since been quoted by complainants in cybersquatting cases to show that a domain name matching a trademark, one held by other than the trademark holder, "is evidence of bad faith registration and use". Faulkner, an ICANN judge in Dallas, Texas. In March 2000, the domain was ordered to be immediately transferred from Sobel to Beverages & More! with no fine or penalty-a decision reached by Richard D. Sobel was admittedly not in the business of selling beverages. In court, Glenn Sobel did not deny that he was in the business of selling domain names, and that his company had never been known as "beveragesandmore". Their testimony noted that the ampersand and the exclamation point in their trademark were not allowed in domain names, and that the domain was the closest analog available to them. aimed to show that their registered trademark "Beverages & More!" was being violated. In January 1999, Glenn Sobel Management registered the website but Sobel was sued a year later by Beverages & More! for trademark infringement under ICANN jurisdiction. By 2000, the company was making $130 million in sales annually and was the second-largest alcoholic beverage retailer in the US. After cutbacks, Hudson and Richards determined that future expansion should be limited to Arizona and California, and that store size should be around 7,000 square feet (650 m 2), a more manageable size than the chain's biggest 12,000-square-foot (1,100 m 2) store. We tasted success and then expanded too quickly". Later, a company executive would say of this period, "we almost went broke. Expansion into the states of Nevada and Florida led to Hudson and Executive Vice President David Richards closing those stores in 1998. Veteran executive Bannus Hudson joined as CEO in 1997, coming from Procter & Gamble. Ī BevMo! retail store in Walnut Creek, California In the first year, the company opened six stores in the San Francisco Bay Area. The corporation was founded by Steve Boone and Steve McLaren in January 1994, calling itself Beverages & More!, based in Concord, California. The Arizona stores accept unexpired identification from all US states, military IDs, passports and Mexico and Canada IDs. Because the vast majority of products within the stores are alcoholic, one must be either over the age of 21 or with an adult over the age of 25 in order to enter the store. Most BevMo! stores cater to the community by having weekly beer and wine tasting for a nominal charge, in line with state law, to any consumer of legal age. Wong keeps a blog on the company's website, and helped establish "Vineyard Partners", an in-house label composed of wines that are specially blended for the retailer.īevMo! offers more than 3000 types of wines, 1500 types of spirits, and 1200 types of beers. Wong, a native San Franciscan who is a veteran wine competition judge and wine writer, assesses wines for the retailer and gives them scores on a 100-point system. In 1995, BevMo! hired Wilfred Wong as cellar master. Residents of towns such as Santa Barbara have resisted the establishment of a BevMo! store, citing possible effects ranging from small business decline to increased traffic patterns. Expansion into Nevada and Florida in the late 1990s was followed by BevMo! closing those stores for financial reasons. The company's growth has not been without conflict. As of September 2013, the number had expanded to 148 stores, including 9 in Washington state. By October 2009, the company had 100 stores in Arizona and California. The company was founded in January 1994 as Beverages & More! in the San Francisco Bay Area, and re-branded as "BevMo!" in January 2001. Previously BevMo! was a privately held corporation based in Concord, California. It is a wholly-owned subsidiary of GoPuff, after GoPuff announced the acquisition of BevMo! on November 5, 2020. BevMo! is an American retail chain focusing on the sale of alcoholic drinks.
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